This year is the 70th anniversary of the finish of the Asia Pacific war and Shinzo Abe, Prime Minister of Japan, does not support his country’s preoccupation with their role in the war. When he attends an official visit to Washington he is going to have to watch his words as he has to keep his internal political support for his own country’s attitudes as well as appease the Americans. He also has to watch what other countries think too, such as South Korea, which is not only strongly allied to the US, but has its own grievances about what happened during the Japanese occupation of Korea during the Second World War. By using language skilfully, it will be a matter of interpretation which will affect those showing an interest.
It is expected that despite his leanings, Abe is going to show that he is remorseful when talking about events of the past and this will probably mean using the word “remorse”. In Japanese this is translated into the word “hansei”. This is where the words can get lost in translation and entirely different meanings can develop. In Chinese, when the Japanese word “hansei” is translated, the word f?nshè is used and in Korean “banseong”. When the word “hansei” is used for remorse it is not a strong word at all and is more related to reconsidering past actions rather than being apologetic and regretful. By using this word in the eyes of the Chinese and Koreans he may accidentally appear to be downgrading the catastrophic long term effects of the Japanese occupation.
As patriotic as Abe purports to be, restoring Japanese honour is far more important than being apologetic for Japan’s past actions. He will have to use the word “owabi”, which means “apology” along with ‘hansei” to have the effect of being remorseful of Japan’s past actions. The use of these two words together will please the Chinese and Koreans but will not have the desired effect on the Japanese people. Good relations with America are important, but not showing weakness is important to the Japanese’s concept of honour. It’s a tight balancing act.
There have been many translations in the past that have often triggered unintended reactions because of the words used have been interpreted differently when translated into different languages. There are many words that don’t have words in other languages that have precisely the same meaning. A good translation is more than just exchanging words as it is as important to understand their context when translated into other languages. This is why it is so important to use the right translation services in Australia. A NAATI translator should always be chosen when the documents or other materials to be translated are as sensitive as Shinzo Abe’s speech.
If you run a business which makes or sells a product or provides a distribution network for products that either originate overseas or are to be sold overseas, you will need to use a translator at some time or other. A NAATI translation is one that has been approved to undertake accurate translations that any business you are dealing with overseas will accept. Whether you are intending on translating your website into many languages or trying to boost your sales a NAATI translator can do all the accurate translation you want. In fact, NAATI translators cover all the languages and will do translations for a variety of purposes.
Many businesses don’t realize that they are not reaching all their potential clients because their product descriptions, marketing tactics and websites are all in English. Even though English is a commonly used language in business there are still many people who have ready cash to spend and are looking for suitable products to buy but they don’t speak English so use only businesses in their own language when it comes to purchasing. Some businesses or even eager consumers will try to translate product information using online translation tools. These are not always accurate so can be misleading but NAATI translators go the extra mile and ensure the meaning is conveyed accurately and clearly to the potential buyer. In the end your business will grow if you use a NAATI translation.
It might be a surprise to know that only 40% of those who use the Internet globally do actually search for products in English and approximately 25% of Internet users know any English at all but they are still out there searching for well priced products worldwide.
In some countries such as Britain it has been estimated that sixteen billion pounds are lost in business revenue yearly by companies because they fail to market their products in other languages. No doubt there are similar statistics for other primarily English speaking countries such as the US, Australia, Canada and New Zealand. This is why employing the services of a NAATI translator in Australia, for example, may change the business potential of your company forever as your market grows.
Moving to Australia is a dream many people have. But is it worth it? As a specialist NAATI translation business dealing mainly with migrants, we hear about what people like and dislike about Australia every day. Our clients are people from all walks of life who are on the move: immigrants, visa applicants, expatriates, international students, visitors, travellers and diplomats.
For our clients from Europe, it’s often the wide open spaces, the well-paid vocational jobs and the laid back culture that is appealing. People from Africa and South America appreciate the security and safety that “the lucky country” offers. Our Asian clients particularly value the education and career possibilities.
In summary, Australia has features that appeal to most cultures, and it is no coincidence that it is and always has been a classic “immigration country” that depends on and cherishes multiculturalism and diversity. Check out our infographic for a handy summary of what Australia can offer. We hope it helps you – because it is our sole core purpose to facilitate our client’s lives by providing a reliable document translation service – on time, on scope, on budget.
Using translation to teach a language or learn a language is somewhat controversial. There are those educationists who are dead against it and prefer language to be learned in context and there are others who think that it is a useful activity. The world’s classrooms reflect this dichotomy of views, with a bias one way or another. The fact that most language learners go on to master a language, whichever technique they use, probably reflects the fact that the most important factor behind language learning is motivation, not technique.
Translation is a vital part of the modern, interconnected world and most people become amateur translators at some stage of their lives, even if it is just to find one’s way around a new country, interpret what a street sign says, read the instructions on a label or help an overseas visitor. The need for simple translation is a very important motivator and many people end up learning a language through using translation in the early stages.
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