Tips for Localising Slogans and Brand Names

Companies typically try and develop a brand name or slogan which they think will be instantly recognised by consumers of their product. The proof of the pudding is when a customer reaches for a tin, jar, packet or appliance simply because it has brand recognition. Many well known companies have brand names and use slogans […]
Why Translate Infographics?

What are infographics? Infographics have become an indispensable addition to information sharing by individuals, businesses, not-for-profit organisations, and government departments. They combine images, video content, text, and data in an easy-to-consume and understand the component of a website, social media site, or another form of digital communication. Because the world is becoming increasingly globalized, infographics […]
Tips for Advertising Translation

Translation is vital in the advertising industry, particularly if a business wants to operate in an international context. Successful advertisements must be engaging and appealing to their targeted market and address the audience with the most appropriate vocabulary. This is the key to the most effective advertising campaign. Advertisements often depend on subtle nuances placed […]
Global Translation: Words & Etiquette in China

China is progressing so fast as a country that even companies in Britain see it as a lucrative prospect. It is experiencing an increase in population, which in turn means an increase in potential consumers. Also, what is particularly important for British industries is the demand for the more luxurious end of the market. One […]
Press Release Translations are Best Left to Professional Translators

Press releases have become an integral part of marketing. They are best left for original messages, changes in business practice, special deals and release of new products. But for many businesses, press releases are a means by which the company’s profile is kept as visible as possible. Businesses are much more likely to have a […]
Localize Shopping Through a Simple Translation

For many years now English has been used as the preferred language for international business. However, today’s trends indicate that this is no longer the preferred method of communication when it comes to marketing products to consumers. According to a poll conducted by the European Commission of 23 E.U. countries almost 20 percent of internet […]