Is Your Brand Name Global? Nailing Brand Name Translation
Few companies around the world are unaware of just how important it is for their brand to be recognised on a global basis. Even if everything about a product has to be carefully translated and localised so that its qualities are appreciated, keeping that brand name instantly recognisable and appreciated is so important. It doesn’t […]
Why you Shouldn’t Expect your Smartphone to be a Serious Translation Tool
In this age of universally available and technologically sophisticated communication, it may be tempting to fall for the hype that some translation app promoters appear to promise. Just imagine, you may think, how you could cut down on translation costs by doing everything yourself. Just arm yourself with one or another translation app which has […]
Balancing Campaigns in your Global and Local Markets
Global marketing of a product does not mean that the product is just marketed to the global market – the local market must be considered and maintained at the same time. It is just as important to understand the needs of your local market as the global one and develop a suitable approach to the […]
What’s Going On in July 2015 for Global Translators?
The world is in constant change and the translation industry is no exception. Translators, whether they are accredited NAATI translators, or any other translators who provide essential translation services in Australia need to keep abreast of developments in the sector. Every month there is something going on somewhere in the world which provides an opportunity […]
Tokyo is Ready For the Translation Challenge at Olympics 2020
The Multilingual Challenge of the 2020 Olympics Every Olympics event has to deal with a multitude of languages, but Japan is already prepared well in advance for its own contribution to the world’s greatest sporting event in 2020. In 2014, NTT DoCoMo, the main Japanese mobile phone provider, created a translation app called “proproJspeak”, which […]
Swedish is One of the Official Languages in Finland
In Finland, most people speak Finnish and English but there is another language called “Finland Swedish” that is also spoken. While the majority of Finnish citizens speak Finnish as a first language, a significant minority also speak a dialect of Swedish, either as a first or second language. Most Finnish people, like many Scandinavians, have […]
Was Japanese PM’s “Apology” for WW2 Atrocities Lost in Translation?
This year is the 70th anniversary of the finish of the Asia Pacific war and Shinzo Abe, Prime Minister of Japan, does not support his country’s preoccupation with their role in the war. When he attends an official visit to Washington he is going to have to watch his words as he has to keep […]
How a NAATI Translator can Help Your Business Grow Overseas
If you run a business which makes or sells a product or provides a distribution network for products that either originate overseas or are to be sold overseas, you will need to use a translator at some time or other. A NAATI translation is one that has been approved to undertake accurate translations that any […]
10 Reasons Why Australia Still is the “Lucky Country” to Live
Moving to Australia is a dream many people have. But is it worth it? As a specialist NAATI translation business dealing mainly with migrants, we hear about what people like and dislike about Australia every day. Our clients are people from all walks of life who are on the move: immigrants, visa applicants, expatriates, international […]
How can Translation Help Someone to Learn a Language?
Using translation to teach a language or learn a language is somewhat controversial. There are those educationists who are dead against it and prefer language to be learned in context and there are others who think that it is a useful activity. The world’s classrooms reflect this dichotomy of views, with a bias one way […]
