Important Things to Know about Audio Localisation

Audio Localisation

What is audio localisation? Audio localisation is the most effective way of selling a product to international customers. It is when audio multimedia is modified to suit a target audience who speaks another dialect or language. Audio localisation content today is the preferred content by customers seeking information about services and products they may wish […]

Why Email Marketing Needs Translating?

Translating Business Emails

The main aim of having an email marketing strategy is: for a better understanding of your customer; to improve customer engagement; to increase customer loyalty; to save money;  to boost sales. One of the hardest challenges today of running a business is developing the most effective marketing strategy so that you can compete successfully with […]

What are the Benefits of Subtitles and Subtitle Translation?

subtitle translation

Videos, whether they are documentaries, dramas, or other genres of films are popular forms of entertainment around the world. Of course, they mix audio content with video content, which can pose problems for some viewers. Deaf people, for example, only see the video content and miss out on the audio content. Viewers who do not […]

How Translation Services Drive Customer Engagement and Retention for Startups

Translation Services Drive Customer Engagement and Retention for Startups

Is your startup aimed at a multilingual market? Many startups fail to realize that their potential market size can be considerably magnified by taking advantage of a multilingual and often multicultural environment. Multilingualism and multiculturalism aren’t just an international context, but a national one, too. Many countries in the twenty-first century have multilingual and multicultural […]

The Growing Importance of Video Translation in the Digital Era

video translation

The digital era has seen huge changes in the way people communicate. For one thing, people are communicating like never before with other people all around the world. Businesses are promoting their products and services all around the world, too, and looking for translators to do the necessary work needed so that potential customers understand […]

Why Translate Podcasts?Why You Should Translate Your Podcast?

What is a podcast? Why You Should Translate Your Podcast?

What is a podcast and how does it work?  A podcast is an audio recording that is available for interested people to listen to at their time of choosing. Typically, these days, podcasts are recorded by news media, government agencies, non-governmental organizations, and businesses and made available via a link on a website. The fact […]

The Importance of Cultural Sensitivity in Translation

One of the drawbacks of computer-based translation programs that the translation industry is repeatedly pointing out is that it totally lacks any ability to integrate cultural sensitivity into their software. Well, that could all change of course in the future, but at present, if you are looking for a translation service for whatever it is […]

Why Social Media Translation Can Help Your Business

Social media translation

Social media seems to have become so omnipresent these days that businesses have had to adapt their marketing strategies to target customers who use social media more than they might use what might have been used more in the past like newspaper and magazine ads, billboards, and TV and radio ads. Social media content that […]

Why Translate Infographics?

Why Translate Infographics?

What are infographics? Infographics have become an indispensable addition to information sharing by individuals, businesses, not-for-profit organisations, and government departments. They combine images, video content, text, and data in an easy-to-consume and understand the component of a website, social media site, or another form of digital communication. Because the world is becoming increasingly globalized, infographics […]

Why are Transcription Services Important for Many Businesses?

What is a podcast? Why You Should Translate Your Podcast?

What is business transcription? Business transcription is a simple way of describing the variety of ways that transcription can and does help businesses function. Transcription is the conversion of speech into text. It may be direct, i.e. the conversion takes place just as someone speaks, or can be done later after a recording of the […]