The Role of Brand Translation

What is Branding? When you go out to your local shopping centre to buy a product you often get completely overwhelmed by all the different names that are used for what basically seems to be the same product. There is a very good reason for this and that’s because a business wants you to recognise […]
Unusual Languages Where Translation May Still Be Required

It’s not too difficult to find a translator who can translate your text into a more commonly used language but when it comes to unusual languages like the African languages of Acholi, Ewe, Dzongkha, or Mien this can be quite a challenge! Often, less spoken languages are found in poorer parts of the world where […]
The 6 Most Translated Songs of All Time

1. Pop songs When it comes to song translation of pop songs “This Too Shall Pass” sung by the United States rock band OK Go is the most translated pop song of all time. It was first released in 2010 and was heard often in a variety of shows, like the television series “My Generation” […]
What Is Technical Translation?

Technical translation is a specialised branch of translation which involves the translation of technical documents from one language into another. By technical documents may be meant medical, scientific, engineering documents and any other documents that may require specialised knowledge of the subject and its terminology. The degree of difficulty involved depends on the subject matter. […]
What is NAATI Accreditation and Recognition?

Not all countries have strict rules for translators and interpreters, but Australia does. The organization that sets and monitors standards in this field is called the National Accreditation Authority for Translators and Interpreters (NAATI). It is the body that provides the national standard and accreditation for translators and interpreters. Its aim is to seek to […]