Do You Have a Brochure That Needs Translation?
Last Updated On: September 14, 2022 by The Migration Translators
We have currently reached a period in history when spreading the word about just about anything is expected to appear in a variety of languages and not just in a single language like English. Sometimes translations of exact texts are hard to undertake if the source language is too complex. The text in some translations may take up more lines than in other languages. If you are planning to write an advertising brochure and you will want it translated into a variety of languages the easiest thing to do is keep the language simple. This not only makes it easier to translate but the variation in the number of words used in different languages won’t be so great.
Brochures that may have a catchphrase on the front page may find that when these words are translated into several European languages the number of words used may be two to three more than in English. Conversely, Korean and Chinese may take up less space because the number of words used is less.
How do professional translation services handle brochure translations?
As brochures are often arranged in an attractive way in order for one to appear similar in different languages sometimes there are too many words so the font needs to be condensed so that it fits into the required space. In languages where fewer words are used it’s necessary to stretch the words so that they fill the space.
There are times when the brochure designer thinks that it is more effective to write some words in a different color. However, not all translation services will be able to mimic the words in a chosen color and get the meaning right too.
The suggestion is to concentrate on the use of 2 fonts which should be sans serif and a serif. It is possible to bold, italicize, and underline but the effect is not necessarily the same in the translated material as in the original.
The best way to ensure your brochure gets the best treatment when it’s translated is to consult the professional translator first to decide what fonts and features are best used for your type of translation.