Local Language Translation is one of the Keys to Global Economic Growth
Last Updated On: July 10, 2017 by admin
International marketing is the key to success for many companies based around the world but success in this area depends on whether potential marketing materials are in a language that international buyers really understand. A business can build its language capabilities by using professional translation services to translate important product information into the local languages of potential customers. No-one can make the assumption that English can be understood by all and if they do they will certainly lose business to their competitors who have used effective document translation services to translate important product information and marketing information into local languages.
The United States possesses, at 26 percent, the largest online market. This will inevitably drop as more companies market their products online by using as many local languages as possible. Most internet users have emphasized through their consumer behaviour that they respond more favourably to product and marketing information in their own languages. Most people would not choose to learn another language just so they have more access to global goods and services. They expect to be presented the facts in their local language which offers them the best chance of making the right choices when wielding their purchasing power.
Common Sense Advisory (CSA) has revealed evidence that the potential future markets are in places like Russia , Vietnam, India and Brazil whose economies are accelerating at a faster pace than those in the English speaking world. These potential buyers are more responsive to marketing in their local languages than unfamiliar languages such as English, so important marketing materials need to be translated by professional translation services so that the language used is not only correct but culturally appropriate too.
Australian companies seeking out global markets need a NAATI translation to ensure that the translation for the local language is professional and correct as it is considered to be the standard for the best document translation service available in Australia.