Need of Localization for B2B Websites Through a Microsite

A microsite is a website that is smaller than a business’s main site but has links to it. Often a business will create a microsite when starting to promote a new product.

Creating a microsite in a foreign language

This is a particularly good idea if a business’s main site isn’t entirely appropriate for another country. Some of the useful content can be translated and transferred to the microsite while marketing material for the particular customer in another country will need to be adapted to suit the culture of the likely customer whether it’s B2B or B2C.

A Microsite for localising your B2B website may be a good idea if:

  • You are out to target and welcome new audiences.
  • It offers good search engine optimization (SEO) prospects.
  • It is a way to customize your product to a new B2B market.
  • You are testing your product in new waters.

What you should include when localising your B2B foreign language microsite

First of all check on the visitor numbers for your main site and those that attract the most hits should be transferred to you new microsite. Do some research on your B2B target audience and see what sort of content attracts them the most. Make sure what you choose is translated appropriately for a B2B audience. You must ensure that the links work back to your main website as the businesses accessing your profile will see where your business origins are.

The localisation process for B2B

Once the microsite is ready to load localising it appropriately means ensuring any images or videos are suitable for the intended audience and any voice over translations have been completed. This includes everything from image choices to videos and PDF files. You will need to get your search or keywords optimised for SEO and this means getting an experienced translator to incorporate the keywords into your content pages.

This has to be done in such a way that the text flows smoothly and there is no inappropriate or poor language used that may distract the reader from your site. B2B localisation is very important as this is a far more competitive world than B2C. You want to attract overseas businesses to buy your product in bulk and on sell it to the final consumer. Packing a container load of your product into a container or two to send to an overseas business is far more lucrative than handling one good to one customer sales which is takes up much more time and involves a higher cost per product.

Unusual Languages Where Translation May Still Be Required

It’s not too difficult to find a translator who can translate your text into a more commonly used language but when it comes to unusual languages like the African languages of Acholi, Ewe, Dzongkha or Mien this can be quite a challenge!
Often, less spoken languages are found in poorer parts of the world where there are few speakers and the educational level of the population is poor. This means it’s rare to find a good language translator who has the skills to translate from or into his or her lesser known and more unusual native language into a language such as English. Finding an online resource to do the job of translating these less well known languages into other languages is a feat in itself, let alone finding an experienced translator with these skills.

What Do You Do When Seeking a Translation of an Unusual Language?

There is always someone trying to find a niche, whatever the industry. So you could probably find someone who does speak the unusual language, but isn’t necessarily that competent in English. Even an experienced language services provider (LSP) may not be of much use as they too may have difficulty accessing speakers of unusual languages.
This doesn’t mean they won’t attempt to find somebody to do the translation job as they will have a good go. They will spend time searching through their database of translators until they come across somebody who has the competency to do the translation job. Basically when it comes to making the decision of who to hire for your unusual translation you take a chance that the translator you eventually hire has the ability to do at least a readable translation.

How Professional Language Service Providers Translate Unusual Languages

They will try to use whatever technology they have to ease the difficulty of finding a competent translator for the unusual language pair. They will, of course, integrate the resources that come with machine translation (MT) but machine translators need to have been inputted with information before they can be used effectively. The chances are with an unusual language that the machine translator won’t have sufficient information stored as this type of device tends to work only when a huge amount of translated content has been completed, analysed and stored so that when accessed it can generate a translation with the help of all the stored information.
Once you have chosen your translation services to translate your text from an unusual language into English you will just have to sit back and hope you have made the right decision.

How AI and ML Could Transform Speech-to-Text Language Translations

Artificial intelligence (AI) is becoming important in relation to voice-to-text translation. So far, the aim is for AI and machine learning (ML) to achieve 99 percent accuracy when AI and ML are used in the coming years. It’s getting so sophisticated that when using ‘Smart Compose,’ where someone in Gmail writes a sentence and ‘the app is able to write the following sentence based on the context of the first sentence.

There are also some voice-recognition devices like ‘Dragon Dictate,’ which have been around for several years but haven’t been able to perfect their product. It’s expected that by adding both AI and ML these results are likely to be far better

Google understands how important speech-to-text is to people on a daily basis and an accurate voice-to-text experience is critical when trying to answer a message when driving a vehicle. It is an important method to use for responding to a text message or email on smart phones and wearables. It will also eventually become valuable when mixed reality glasses are being used.

At the moment Google Translate is by no means perfect, but it’s expected that an increase in the use of AI and ML will improve the results of Google Translate. If you are travelling to countries where you can’t speak the language there are a few handheld products that try to translate as you speak into the local language but they are at the moment still limited in their capacity to be exact in their output.

Google is looking at ways of making breakthroughs in this type of translation and it seems Android users are going to see some marked changes in the near future. Apple is currently engaged in AI and ML research around different features of voice and text translation so Apple may soon be rolling out some choices.

There is no doubt that AI and ML are expected to have a major impact on voice-to-text translation, most likely as part of UI in augmented reality (AR) and virtual reality (VR) or mixed reality glasses. This will all make translations far easier for world travellers.

The Many Benefits of Learning Italian Language and Culture

Business and trade

The Italian economy, while not the largest in Europe (that distinction goes to Germany), is still very significant, making Italy an important trading partner. In 2017, for example, the U.S. alone exported around $18 billion worth of goods and imported $50 billion of goods from Italy. The U.S., of course, has a particularly large number of people who have Italian or part Italian ancestry, but this is also the case elsewhere in the world, such as Australia. The business ties with Italy alone make it imperative that importance is attached to learning the Italian language to aid communication with business partners.

Food

Everyone knows about pizza and pasta and these are certainly important in their country of origin, too, but Italian food is more than just these two items. If you have become a fan of Italian cuisine, then this in itself is a reason for learning more of the language.

Architecture

Many visitors to Italy go there to see some of Italy’s outstanding architecture. Italian architects were instrumental in developing some of the world’s most recognised ancient styles such as Baroque, Neoclassical, Renaissance and Roman. Even those with less appetite for architecture will still make sure they visit famous and iconic buildings like the Colosseum in Rome and the Leaning Tower of Pisa in the town of the same name. Tourists may also enjoy seeing some of Italy’s many castles such as the Valle d’Acosta Fort Bard and the Verres Castle.

Art and music

Learning Italian helps if you love the opera. Most opera performances today are in Italian, especially some of the classics like ‘La Traviata’ and ‘Aida,’ which were created by Italians. Then there are the many art galleries with art by famous Italian painters and sculptures by Italian sculptors.

Fashion

Italy, of course, is well known for its fashion houses, like Armani, Benetton, Gucci, Prada and Versace.

Italian is spoken in many countries

Italian is one of the world’s most important languages and its ties to Latin make it an important link to many other Latin languages like French, Spanish, Romanian and Portuguese. Even English has taken much of its vocabulary from Latin, making it as much a relative of Italian as other European languages, although admittedly it has also borrowed from Germanic languages, Celtic and even Hindi and Arabic!

Italian today is spoken by more than 68 million people. Most live within the borders of Italy itself, with Switzerland being the country with the second highest number of native Italian speakers.

Document Translation Services if You Have Been in the Military

If you have had a career in the military for any length of time and haven’t reached retirement, it can seem a shock to go back into civil society. When you are in the military, many things that are necessary elsewhere are taken care of for you. In fact, while you have had the opportunity to develop important skills, there are other skills that you need to learn when you leave. 

Many people who have had a military career meet partners while stationed overseas. That can mean that either the partner must apply for residency in your own home country eventually, or you apply to live and possibly work in your partner’s country.

Moving from one country to another, even when accompanied by a spouse, can seem effortless while still serving for your country in one of its armed forces. There is little need for visa applications. You may just need your passport while everything is taken care of. That may all change when you are no longer serving in your country’s armed forces.  Either you, or your partner, may need to have a whole stack of documents available to support a visa application when settling in one country or another.

The sorts of documents you may need to supply are:

● Birth certificates

● Marriage certificates

● Educational qualifications

● Trade or professional qualifications

● Transcript showing military career

● References or testimonials

● Health reports

● Criminal clearance checks

● Financial statements showing proof of assets

It is typical that if you, or your partner, are applying for a visa to a country where the language is different from your own you may have to provide translations of all essential documents. In some cases, you may need to have these translations certified by the translator to confirm their accuracy or have them notarized. Notarized translations are usually done by someone with the authority to perform the notarization. In most cases, your chosen translator will ensure that the translated documents are taken to the notary public or legal attorney to have them notarized on your behalf.

Leaving the military can seem quite a transition, especially when it comes to dealing with the paperwork you never imagined having to deal with before. Just take it step by step and make sure that all the documents you need are available and if necessary are translated by a reputable professional translator or translation service.

What is Meant by Quality Assurance in Translation?

Global communication has never been more important than now and that means that translators are busy helping aid communication wherever there is a language barrier. If your business or organisation needs a lot of translation done for them, then you will want to be assured of the quality of the translation. Good translators and translation companies ensure they have effective translation quality assurance steps embedded in how they deal with translation requests. How can you be sure that a translator you approach does take quality assurance seriously?

Translation quality depends on a number of factors being present. The most important ones are described below.

1. Language fluency is essential

You should expect that the translator you have given your work to has the necessary fluency in your own language as well as the language you want your documents or material translated into. You don’t want someone who is able to translate English and Spanish as a language pair to tackle Portuguese unless they definitely state that they are proficient in that language as well. Language fluency does not include depending on computer tools like Google Translate, which is only suitable for amateur or non essential translation tasks.

2.  Subject matter knowledge may be needed

While some translators may profess to be ‘generalists’ many others will specialise in one type of translation task or another. It is important that for quality assurance purposes that the translator you use is familiar with the subject matter and terminology used in the document or text you want translating. There are specialised legal translators, medical translators, scientific translators, literary translators and marketing translators just to mention a few.

3. Check for national standards in translation quality.

Many countries have developed standards that govern translation quality. In the E.U., for example, EN 10538 is the standard used by the European Committee for Standardisation in Translation. Not all translators are capable of providing the assurance that meets this standard. In Australia, many translations must by law be performed by professional translators who have been accredited by the National Accreditation Authority for Translators and Interpreters (NAATI). These sorts of examples are ways in which the client seeking a translation can be more confident that its quality is what they expect to obtain.

4.  Quality assurance provided by internal editing and proofreading 

Good translators and translation agencies ensure that there is a system in place to check all translated documents. This may or may not mean that more than one person is involved in the translation as well as the all important editing and proofreading phases, but without the latter two steps, there is no guarantee that the translation performed is accurate or modified in such a way that it matches who the eventual readers are.

How to Make Money From Proofreading

If you are the sort of person who hates seeing any errors in text and the mistakes standout so that the text doesn’t read well you could earn extra money in proofreading because today there is high demand for quality texts. The only way this can be achieved is by thoroughly proofreading and correcting errors found in texts. 

What Is Proofreading?

There is a misconception that all proofreaders need to be qualified with an English degree or even have special certification proving their skills as a proof reader. A proofreader’s job is to ensure that the message in a text is consistent and clear.

The job of a proofreader is to:

● Correct mistakes such as grammar, spelling, punctuation and formatting

● Highlight possible ambiguities in a text  

● Follow any style guides provided by the writer and ensure consistency

● Keep the writer’s message and style intact.

The equipment required by a proof reader

You won’t need specialized equipment and you don’t generally require special subject matter skills but what you require is:

● A computer

● An internet link

● Flexibility to work when required 

● Ability to focus on detail

● Prepared to work alone

● A natural ability to work with text.

One of the most important features of a good proof reader is an excellent command of the English language. This typically means recognising obvious grammar errors and being familiar with correct spelling and correct use of punctuation. For example, you should be able to recognize mistakes such as when a writer has incorrectly used both present and past tenses in the same sentence.

Because proofreading is a job that’s often given to freelancers you should have the ability to manage time well and not need to be prompted by clients who haven’t received the work by an agreed deadline. This gives you the best chance to earn extra money in proofreading.

The sorts of text that commonly needs proofreading includes:

● Blog posts

● Website content

● Guides, books & catalogues

● Ebooks

● Magazine and Journal articles

● Reports

● White papers

● Academic essays and dissertations papers

● Sales and marketing material

● Flyers and brochures

Where to get work

There are many websites that advertise to help you to earn extra money in proofreading. Some are sites that post job adverts while other sites are open for bids for jobs.

For proofreading work these are some businesses that advertise for proofreaders:

● Indeed

● Craigslist (writing/editing section)

● Upwork

● FlexJobs

● Freelance Writing (they post proofreading jobs)

● Fiverr

Potential proofreaders with a high-level academic background such as possessing a masters or PhD, there are editing agencies that are able to match proofreaders with suitable clients.

4 Things Your Website Translation Is Missing

Translating a website might appear at first glance to be an easy task but unless you have hired a translator from a website translation service which has extensive experience in this type of translation it’s quite easy for mistakes to be made.

Common Omissions in a Website Translation

1. File Names

Many of us already know that the search engines use file names and links when calculating a ranking. Some people don’t understand that this also applies when a site is being localized when using a different language. Foreign language keywords are searched as-is. This means search engines don’t translate automatically English keywords in a file name into another language. If you are intent on maximising your keyword rankings in French for example for a “car-rental.html” file you will need to name it “location-de-voitures.html”. The renaming of a file applies also to images that have any keyword relevance. If you do this your visitors’ experience of your website will be far more favourable and it can assist your website to improve its rankings.

2. Metadata

If your website has been optimized in the past for searches in the English language and is translated directly into a further language, the metadata can get forgotten in the changeover. It’s a good thing to do with your website translation service is to get the translator to translate all of the title, keywords and any description tags. This will affect your ranking without a doubt.

3. Alt-Text

Alt-text is what is referred to as the text that suddenly appease when the mouse hovers on top of an image. This alt-text contributes to a website’s ranking. If you include translations of the alt-text your visitors will get a far better experience when accessing your website whatever their language is.

4. Image Text

Image texts are images which have text written on top of them. These need to be translated as well as the image’s file name and any link that it points to.

Summary

The above 4 points may not contribute a lot to when taken individually but when combined as part of your translation strategy can make a lot of difference to your relationship with the search engines. If you choose to get your website translation services to translate your website’s keywords you could end up on page one and not page ten that can without a doubt affect your public website presence.

Translators are Vanguards for Literary Change

Some people may believe that a translation is just a word by word translation of a text, but Venuti, alongside other theorists, believes a translation is not just a semantic transferral of meaning shared with 2 languages but translating is a literary and cultural process which comes under the influence of many factors that helps to determine its outcome. 

In the end, a vanguard English translation is an interpretation by the translator influenced by many things, either conscious or unconscious which have a profound effect on the final vanguard translation. It could be literary, cultural, linguistic, historical, psychological, cultural, or societal factors and they could influence several different translators in different ways and at different times.  

There are a lot of prizes awarded in the book world. Some exist not just to reward a single individual each year, but also to enhance what we should place value on the most and what should be emphasised more than anything else. That is all part of vanguard English.

More than 50 percent of the translated books submitted for the British Translators Association’s (TA’s) 1st translation awards are firsts for their translators as well as being English-language debuts for the books’ authors. This shows that translators are definitely in the vanguard group for a literary change. In fact, one of the shortlisted books called ‘The Sad Part’ which was written by Prabda Yoon, was the 1st book of modern era Thai fiction to be published in Britain.

Of the TA translation awards for a change on the 6 book shortlist there were 5 books translated by women, which is quite an achievement as usually for every one book translated by a woman there are 2 translated by male translators. 

Literary translation isn’t an easy profession to become a part of, because there is so much competition for work.  To make matters worse publishers prefer to entrust any book translations to translators who are known to them and who aren’t such a risk. However, there are so many advantages of broadening the pool of translators, one of which is the introducing of new writers who want their work translated into other languages.

Reasons Why we Really Did Need a New Translation of “The Odyssey”

Because Homer’s Odyssey has turned out to be such an influential work of Western literature, it has been translated at least 60 times from Greek to English. Emily Wilson has just published yet another Odyssey translation.

Why was this Translation Really Necessary?

Basically, Emily Wilson is the first female translator to translate this work into English. Who the translator is can make a great difference to the interpretation of a text. This is because often a translator’s own biases and beliefs can have at least some effect on the overall translation of something like the Odyssey. Wilson stated that the aim of the translation was to get out the truth of the content of the Odyssey.  She believes that there is a relationship between gender and translation, especially in something as ancient as the Odyssey, where there are links between when engaging poetry in translation.

Gender and its Relationship to Translation

In Wilson’s translation of the Odyssey where Odysseus demands the death penalty for all the slave girls who had slept with Penelope’s suitors, previous translations offer a different translation.  The girls are not referred to as slaves, but as “whores”, “sluts” and “creatures. Slavery was common in that era of ancient Greek history. Earlier translations of The Odyssey called them “maidservants.” In a New York Times report, Wilson says this idea is not only misleading but is not a literal translation either.

Wilson has aimed at the story being more accessible to today’s reader. It seems that her translation of certain aspects of the Odyssey may be upsetting to some; particularly in the way she has translated “polytropos,” the Greek word which is used at the start of the poem to describe Odysseus. “Polytropos” means literally “many turns” but earlier translators have chosen “sagacious” and “crafty” and a “man of twists and turns”. This shows how a poem interpretation is so dependent on whom the translator is.

Even though she may have added some freshness to some of the old fashioned language used in the original poem, she has managed to keep her version of the translation to the same number of lines that were used in the original Greek poem. She has also carefully replicated the rhythm of the original poem as well.

Some of the most difficult and contentious translations are those in the literature field because the original version of the text was created by someone who wanted to put across unique ideas.