In today’s globalised world, the industrial sector and all types of companies, whatever size they are, don’t stand still. They act to ensure they get their share of the cake when economic conditions change. This means at times marketing their products to customers in other areas of the world who don’t speak their language. This can be absolutely essential and is often the key to the growth of a company.
This is a very challenging situation as it’s not just the question of engaging interested buyers by employing NAATI translators to translate advertising material into a multitude of languages but also ensuring that document translation services are used so that all documents relevant to the product are correctly translated. If a product has to be used in a certain way so that it is of no danger to the purchaser, the instructions have to be written clearly in the language of this buyer.
Companies can’t afford to make mistakes by getting poor translations for their user manuals. Injuries caused by misuse of a product are widespread across the world and a company has a duty of care to ensure buyers clearly understand how to safely use the product. In some cases of injuries if the instructions of how to use the product were poorly translated into a country’s language but buyers misinterpreted the instructions then the company could be sued and it will not only lose its reputation and its customers it may well also have to pay compensations to those injured.
It’s not always the case of providing simple instructions but it is necessary to place a certain emphasis on certain aspects of the product, depending on the type of customer and their level of literacy in their own language. Many handbooks today, for example for cars, have sections in their handbooks that are dedicated to some of the main languages in use globally. These have to be faultless translations so that no misunderstandings take place. There are growing economies today, such as China and India, whose residents may still not be able to find handbooks for products in their own languages. This is where a business can get one step ahead by employing professional translation services to translate the handbook and any other advertising material into languages that have a large number of speakers and who could be potential buyers of the product. A NAATI translation provides a real voice for companies who wish to market their products in the global economy.
Businesses are constantly needing translation services, but what type should they use? Basically, this comes down to a choice of a freelance professional multilingual translation service or an in-house translator. There are advantages and disadvantages of each, but the balance favours the use of a freelance NAATI translation service. Here are three good reasons why you should make this choice rather than use an in house translator.
Continue reading “3 Reasons Why You Need Multilingual Translation Services v/s In-house Translators”
Most of us can tell when something has been written by a non native speaker, unless they are truly bilingual. The same goes for an unprofessional translation and especially if the translation has been done by a machine. The latter may be expected, but it is amazing how much translated text is still done with glaring errors in it.
Continue reading “You Can’t Fool Your Audience!”
Typos seem to be an inevitable accompaniment to typing. In the days when translators used the pen, rather than a typewriter or computer, mistakes in spelling and grammar were probably less common, but the translated text still would have needed proofreading, as there would have been inevitable mistakes in the way the text sounded which would have been hard to correct as the translation was actually being written out.
Continue reading “Translation Typos and Other Bothersome Little Annoyances”
When translation is needed, it should always be done by certified translation services. It is important enough when it comes to legal translation or when documents have to be translated for migration purposes, but medical translation is in a league of its own. Get the translation wrong and someone could die. It’s as simple as that.
Continue reading “There’s no Safe Alternative to Having Professional Medical Translation Services”
Birth certificates are important documents and are required for a variety of reasons. They may be needed to establish your age, identity and place of birth for such things as a visa application, citizenship, marriage, study and employment. Birth certificates do vary a little from one country to another, but nearly all of them give information about the names and possibly the professions of the mother and father as well as the gender of the certificate holder, the location in which he or she was born and the date of birth. All in all, quite a lot of important information is made available on such a small scrap of paper!
Continue reading “All You Need to Know About Birth Certificate Translations”
Legal documents come in all shapes and sizes but generally they relate to the law of the land. There is no alternative to making sure that a translation of a legal document is the correct one. The consequences of an unprofessional translation of a legal document are potentially serious. Whether the document is a contract, a lease, a confidentiality agreement, patent, statute or witness statement – it must be translated accurately.
Continue reading “Why Use a Professional Translation Service for Documents?”
When material must be translated to suit a particular market, it needs to be much more than word for word or phrase for phase translation. It has to take into account the local culture. The need for a transcreation service– which is what this type of localisation technique is called – is greatest when a product is being marketed in a new target market. The whole product image – slogans, brand look and feel has to be carefully re-crafted so that it retains the brand message while getting that message across to who it is intended to be sold to.
Continue reading “Translation and Transcreation – What’s the Difference?”
Do you run a business and find you have to translate documents on a regular basis – for immigration purposes or arranging contracts or preparing registration with a government agency or department? Have you been finding that there have been some hiccoughs along the way? Read on below to find out how you can make your document translation process smoother.
Continue reading “How to Avoid Mistakes in Translation Quality”
The average NAATI translator is at least bilingual and may very well be trilingual or be able to speak and translate several different languages other than their own native tongue. For the person who has to resort to a translation service for their document translation and yet is interested in learning another language quickly for one reason or another, there are a few tips which can be used to help them.
Continue reading “How to pick up a new language quickly”