Understanding the Relationships between Translation and Culture

The relationship between language, translation and culture is a key feature of communication.

Cultural considerations when translating content

Culture exposes how certain groups of people behave in relation to their beliefs social habits, customs and traditions. Language plays a key in defining culture. Language is a complex communication system which humans adapt depending on their cultural backgrounds. Translating is a converting process which helps people who speak other languages to understand one another. It helps to connect cultures and eradicate the cultural differences that may be present.

Translation is important to both language and culture because it enables better communication between two people. The relationship that exists between translation and culture helps to bridge the voids that are created by different languages. The interdependency that exists within the human race such as the need to trade, has given a high status to translations.

What a good translation does and how it has an effect on cultural exchanges

Good translations offer readers the same feelings about a specific text when it has been translated into their own native languages as the person feels about the text content when in its native language. Translation helps to communicate ideas and beliefs in the right way so that people who come from different cultural and literary backgrounds get the same feel about the text.

Translating for international audiences

Translation began so that no communication gap existed between different Nation-states so cultural exchanges and trade may occur. As Eugene Nida, a renowned American translation researcher, said, translation reproduces one language so that it closely resembles the source language, in terms of style and of meaning. Translation should assist a reader to connect with the text and gain a thorough understanding in his or her own language.

Translations are highly influenced by cultural dissimilarities so the translation accuracy of a translated text is proportional to the translator’s knowledge of the other culture. Therefore a translation doesn’t just test the linguistic ability of the translator but also the amount he or she knows of the targeted language’s cultural background. The more the translator knows the more useful the translation is to international audiences.

Cultural translation

The knowledge the translator has of another culture makes it much simpler to translate as well as helping to ensure the translation is accurate. A translation’s aim is to gain semantic equivalence which can only take place if the translator has a good knowledge and understanding of both the source and targeted languages’ cultural backgrounds.

What is a culture universal?

A culture universal helps us to enhance communication and is not possible to achieve without translations. The exchanging of ideas, intercultural- growth and trade is a result of the concept of a culture universal which makes up most of our material and spiritual lives. Translation and culture have deeply rooted relationships.

Hiring the right translation services

There is an undeniable fact that both translation and culture do have a deep bond. However, only good translations can be performed by human translators who strengthen the bond between cultures by performing translations that are not only accurate but include the cultural differences that exist between different language speakers. The translators expose the targeted audiences to accurate translations that are intertwined with their cultures. Many of the best translators work for reputable translation companies.

How a Tourism Translation Service Helps to Improve the Travel Experience


Multilingual communication makes up one of the most important elements of both tourism and travel. To enable travelers to enjoy their overseas travel experiences a tourism translation provided by tourism translation services that help travelers understand their destinations is a necessary component of the tourism experience. Fortunately, over the years it is possible to get a professional tourism translation that accurately describes tourist activities so that the tourist can choose the activities that best suits their interests. A professional tourism translation is provided on menus in restaurants overseas so that a tourist may choose what suits his or her taste. This ensures there is no confusion for the tourists and they can get on with their holiday with fewer delays.

Professional tourism translation interactions

Translation services provide help in all sorts of areas of travel including:

  • translations of the content of air travel;
  • translations for personal safety;
  • translations for hotel help;
  • professional translations for a travel agency;
  • language interpreters for guided tours.

Translations of the content of airline travel

Translations of the content for airline travel provide travelers with the peace and quiet they need when they board an airline. Because there are so many travelers speaking so many different languages many airlines use the service of a professional translation company so that key information can be translated into many languages. Many languages are used when selling tickets, providing terms of service, guiding passengers within the airport terminal, and keeping travelers informed.

Even while the airplane is flying to a new destination, the crew may speak several languages but at least the languages of the departing and arrival airports. Airplane and safety instructions well as information about inflight entertainment, the airline’s inflight magazine, and the menu of the flight which is found in the front of aircraft seats are often translated into at least two languages.

Translations for personal safety

It is important that passengers know at least the safety routines on a flight otherwise they will not know what to do if an emergency arises. Also, once on the ground at the start of a well-earned vacation if tourist operators or local authorities provide translations of safety information such as when it is not safe to swim at a beach or if there are marine stingers, sharks, or snakes in the area this helps the traveler enjoy the holiday even more. Even phone numbers and notices explaining what to do in an emergency translated into different languages offer the peace of mind travelers often seek when away from home.

If somebody requires medical assistance, interpreters and translators can offer their services so that anyone who is sick or has been injured can access the help required without any delay.

Translations for hotel help

These translations make visitors feel happy and comfortable whether they are staying in a 5-star resort or a backpacker’s hostel. The hospitality industry offers tourists a secure place to enjoy their vacations in a language they understand. They provide maps, directions, descriptions of activities, and menus in the tourist’s preferred languages. When hotels, motels, and B&Bs translate visitors’ information it makes the travelers’ life much easier.

Professional translations for a travel agency

Professional translations for a travel agency help customers get to their destinations. When language barriers exist getting a professional translation service to translate travelers’ itineraries means they get there far more quickly and safely.

Language interpreters for guided tours

If a large group speaking the same language joins the same tour it enhances their experiences if there are interpreters accompanying the tours. The interpreter can explain the significance of an ancient building, monuments, and well-known landmarks in a language the tour group understands. Without the help of a professional interpreter, the tour group may miss out on interesting information.

Gaining the most from a trip with help from a tourism translation service

When a tourist provider offers tourist information in many languages, travelers may appreciate what they are seeing while discovering access to local spots that best fits their interests and needs. Translations into the travelers’ native languages, along with good customer service can make all the difference when deciding to participate in activities. You can more easily choose the most suitable activities which you are happy to do and choose a meal when you know the contents.

Translation companies can assist hotels, motels, and resorts to give their holidaymakers the perfect feeling that they are secure and content while enjoying the holiday feeling. Nothing gets lost in the translations when the tourist providers use the best translation services. There is nothing worse than losing out on a well-earned vacation when language barriers exist.

Translations for tourism make communication accurate and accessible and opens the traveler to new experiences which help to boost a country’s tourism business.